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The Guardian - US
The Guardian - US
Business
Gene Marks

Small business owners are doing OK – but will that help Trump overcome his low approval ratings?

A female barista with dark hair pours foamed milk into a coffee in a cafe
A barista makes coffee in a cafe. Small business in the United States are an important voting block. Photograph: JohnnyGreig/Getty Images

There are 34m small businesses in the United States. They employ approximately half of the country’s workers and generate about half of the country’s GDP. They’re an important voting block. So how are they feeling about the economy as we head into November’s midterm elections? Overall, economic sentiment for Donald Trump is poor but small business – admittedly a diverse demographic that’s hard to poll – seems fairly confident. A number of recently published surveys and reports can help understand their mood.

Confidence is generally stable.

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