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The Guardian - UK
The Guardian - UK
Lifestyle
Hettie Judah

‘Sleep with everyone! Be embarrassing!’ – the dada baroness who shocked society

Life as performance … Baroness Elsa von Freytag-Loringhoven.
Life as performance … Baroness Elsa von Freytag-Loringhoven. Composite: Alamy/Getty Images

Towering over crowds at the Venice Biennale, a fortysomething woman poses in a wild homemade costume, that includes beribboned matador pants and a hat like an upturned saucepan. In another photo, smaller and taken around 1920, she crouches on one leg like a stork, sprouting feathers and dripping jewellery.

Baroness Elsa von Freytag-Loringhoven was born Elsa Hildegard Plötz in the city of Świnoujście, now part of Poland, in 1874. Her title – acquired in New York in 1913 – was the souvenir of a short marriage. “The Baroness” became not just her name but her persona: an avant-garde creation defying bourgeois decency. In Venice this year, she was honoured as a dadaist pioneer who reimagined her everyday life as a performance.

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