If you had any doubts about just how quickly generative A.I. is going to encroach into our lives, now’s the time to drop them, because Salesforce and Microsoft are injecting the technology into their customer relationship management services—and more.
Microsoft went first yesterday with the announcement of Dynamics 365 Copilot; then Salesforce this morning with the evolution of its Einstein AI into “Einstein GPT.” Get ready to start receiving sales emails that aren’t just A.I.-optimized to reach you at the right time and with targeted content, but that have also been artificially authored. Customer service bots are getting souped up with generative A.I., too.
