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The Guardian - UK
The Guardian - UK
Business
Alexandra Topping Senior news reporter

Sky Sports ditches ‘unbelievably sexist’ TikTok channel Halo after three days

X Halo Sky Sports TikTok Football
Sky Sports Halo TikTok channel with Barbie versions of rugby union starts including England’s World Cup winner Ellie Kildunne.
Halo was described as the “lil sis” of Sky Sports by the broadcaster. Photograph: Sky Sports Halo/TikTok

Sky Sports has been forced to ditch its female-targeted TikTok channel Halo three days after its launch, following criticism that it was patronising and “unbelievably sexist”.

Halo, which was described as the “lil sis” of Sky Sports by the broadcaster, launched on Thursday with a now-deleted post that read: “We’re about ALL sports and championing female athletes. We’re here for the culture, community and connection. We don’t just watch sports – we live it.”

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