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The Independent UK
The Independent UK
Lifestyle
Charlotte Cripps

Skincare routines for four-year olds? Why I’d never buy my children Gen Alpha beauty brands

Pretty Little Liars star Shay Mitchell’s new skincare range for kids as young as four years old includes £6 hydrogel masks in two versions – “hydrating” with Vitamin B12 and “after-sun” with aloe vera.

The latter is described on her brand Rini’s website as “a green shimmery, two-piece jelly mask designed to fit growing faces (ages 4+)… to help skin recover from sun, environmental, and post-play stress”. There is also the Everyday Facial Sheet Mask with vitamin E in cute panda, puppy, and unicorn designs (£5).

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