Elizabeth Arden, it's the name on everybody's lips and on their... well. Among all of the unexpected claims to emerge from Prince Harry's memoir, Spare, perhaps none is so surprising as those about his 'todger'.
Following the release of his explosive book on Tuesday, the Duke's revelation that he once used Elizabeth Arden cream on his penis has gone viral - and sent the brand's name trending on Twitter.
For anyone unfamiliar with The Duke of Sussex's comments, he explained how he was injured after taking part in a fundraising expedition to the North Pole.