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Belfast Live
Belfast Live
National
Brendan Hughes

Sinn Fein outspends other parties on targeted social media ads for NI council elections

Northern Ireland parties spent tens of thousands of pounds on targeted social media ads in the run-up to the local government elections.

More than 80 adverts were posted from the official Facebook and Instagram accounts of the parties and their leaders between March and polling day on May 18.

The cost of the promoted social media posts aimed at persuading voters was up to £41,000, according to a Belfast Live analysis of the Meta ad library.

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