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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Simpli.fi Integrates Intent IQ’s Cookieless Identity Solution

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Ad tech platform Simpli.fi said it is integrating Intent IQ’s cookieless identity system into the Simpli.fi demand-side platform.

The deal is designed to enable advertisers to maximize reach with audiences that are becoming harder to reach as cookies deprecate as a means of identifying consumers online.

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