New supermarket data has revealed for the first time the price gap between more expensive branded groceries and cheaper own-label alternatives. According to an analysis of Kantar data, Brits could be spending a premium of £15.1billion a year for branded items in Big 4 supermarkets instead of Aldi’s exclusive own-label products.
That’s £45 a month, or £542 a year, that could be saved by switching to own-label brands at the cheapest supermarket. New data has also revealed a big gap in the price of Big 4 own-label items compared to discounter own label brands. A recent analysis of 33 grocery items by The Grocer magazine showed that swapping Big 4 own-label products to Aldi own-brands can save shoppers around £324 a year.
The findings come as households face the biggest decline in spending power for a generation. Kantar recently reported that the impact of food price inflation means that the average household grocery bill will be £380 higher this year.
