
FIFA's launch of ticket registration for the 2026 World Cup has sparked a rush among fans eager to secure seats, as dynamic pricing threatens to push costs sky-high. Starting at just £39 ($60) for group-stage matches, tickets could climb to an eye-watering £4,388 ($6,730) for finals, underlining 2025's growing trends of surging demand and revenue-driven strategies across North America's expanded 104-match tournament.
FIFA opened the Visa Presale Draw for World Cup 2026 tickets on 10 September 2025, urging fans to register immediately via fifa.com/tickets to enter a lottery for purchase slots. This first phase, running until 19 September 2025, targets Visa cardholders, with notifications from 29 September and sales starting 1 October, limited to four tickets per match and up to 40 total per person.