
The Sigma BF is finally here, now sitting proudly in stock after months of anticipation and whispers. On first glance, it’s hard not to call it one of the most beautiful cameras ever made. The craftsmanship is exquisite, the lines refined, the materials premium.
It looks like the kind of camera that belongs in both a glass display case and a professional’s kit bag. But as I stood holding it at The Photography & Video Show this year, I found myself asking the one question that lingers longer than any spec sheet: Who is actually going to buy this?