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Digital Camera World
Digital Camera World
Mike Harris

Sigma BF camera is selling so fast, Sigma can’t keep up, issues apology

Sigma BF on a grey surface.

Sigma has issued an apology regarding the fulfillment of orders for the upcoming Sigma BF, set for release on April 24, stating: “Despite our limited production capacity, we are unable to keep up with demand. As a result, it may take some time for some customers to receive their products.”

This isn’t particularly surprising, given the buzz that the Sigma BF created upon its release, and is something Sigma alluded to a week ago, when it announced release dates for the camera, three Sigma I-series lenses, the Sigma 16-300mm f/3.5-6.7 DC OS | C, and Sigma 300-600mm f/4 DG OS | S. The press release explained, then, that the camera is built to order and that “There is limited production capacity for Sigma BF (Black/Silver), so it may take some time for some customers to receive the product.”

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