As the UK gets ready to bask in record-breaking temperatures, Showcase Cinemas is offering free entry to its fully air-conditioned cinemas so people can keep out of the hot sun. But there's a catch - only people who have red hair can enjoy the offer.
Showcase is offering free entry to those of a fairer complexion on Monday (July 18) and Tuesday (July 19), when temperatures are predicted to top 40C in some places. Red heads, often more vulnerable than most to the sun’s rays, will be allowed to shelter from the heat while catching one of the latest blockbusters for no cost at all.
Mark Barlow, UK general manager for Showcase Cinemas, said: “While the UK enjoys some much-needed sunny weather, we know how hard some people find the heat. That’s why to tackle the heatwave, we’re offering red heads free entry to our cinema screens this Monday and Tuesday, so they’ll be able to enjoy some of the amazing films on offer in the comfort of our air-conditioned cinema screens and ensure they stay protected from the sun."
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Those cashing in on the offer will be able to watch Chris Hemsworth reprise his role as Thor in Thor: Love and Thunder, experience the roots of rock and roll in the big screen biopic Elvis or laugh out loud with Minions: The Rise of Gru, all while keeping cool.
The free tickets for red heads are available from the box office of their local Showcase Cinema on Monday and Tuesday for films showing on those days. The offer is limited to one free ticket per person and can’t be used in conjunction with any other offer.
According to the Met Office, there is a 50 per cent chance of temperatures reaching 40C somewhere in the UK on Tuesday, likely along the A1 corridor which runs from London to Scotland through counties including Lincolnshire, Nottinghamshire, Yorkshire and the North East. It comes as the agency issued its first-ever red warning for extreme heat and the UK Health Security Agency (UKHSA) increased its heat health warning to “national emergency”.
Increasing the Alert Level from 3 to 4, the UKHSA said "illness and death may occur among the fit and healthy, and not just in high-risk groups". Met Office spokesman Grahame Madge said: “If people have vulnerable relatives or neighbours, now is the time to make sure they’re putting suitable measures in place to be able to cope with the heat because if the forecast is as we think it will be in the red warning area, then people’s lives are at risk."
Meanwhile, Brits have been scrambling to buy fans and looser clothing to help them keep cool during the heatwave. Retailer Toolstation said sales of fans have risen by 641 per cent over the last week compared with the week before as tradespeople struggle to stay cool.
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