It has been a rocky season for sportswear makers caught in the ever-shifting tariff crossfire of President Donald Trump's administration. Under Armour (UAA) is taking some heavy hits. Back in April, the Maryland based firm, famed for its high-performance athletic gear, joined 75 other companies urging Washington to spare footwear from reciprocal tariffs, warning the hit would land squarely on consumers.
Under Armour sources roughly 30% of its products from Vietnam and 15% from Indonesia, both of which are now facing steep U.S. levies. That exposure could mean millions of dollars in added costs this year alone. A year into its restructuring plan, sales remain soft, margins are under pressure, and demand has yet to rebound. Supply-chain snags and potential price hikes are adding more friction to Under Armour's recovery push.
