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Anushka Dutta

Should You Buy the Dip in This S&P 500 Underdog in 2026?

Deck Deckers Hoka UGG Deckers Outdoor Stifel

Popular footwear manufacturer Deckers Outdoor (DECK) has seen shares decline by almost 50% over the past 52 weeks. Just for comparison, the broader S&P 500 Index ($SPX) has gained 17% over the same period. 

DECK stock's trajectory has been subdued as the company's famous UGG and HOKA brands face headwinds. There are concerns that UGG’s popularity is peaking after years of strong performance, while HOKA’s dominance in running shoes is approaching saturation. The company is also facing headwinds from tariff imposition as well as competing brands. 

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