We've all long suspected that Amazon is trying to do our thinking for us, right? This year I was worried that experts in our fields, like me and the DCW team – with our first-hand experiences – were about to be pushed aside. So I tried the 'Rufus' – the Amazon AI beta. Now I'm not so worried! In fact I'm very confident our carefully researched Black Friday deals are the way to go!
We've all got theories about the algorithmic databases being built up that know us and our needs better than we know ourselves, and about the products in the entire near-infinite store they keep like a magical shopkeeper.
