When Icelandair launched a competition to find "a really bad photographer", you might have rolled your eyes. Another viral marketing stunt, another excuse to mock people. But having looked through the winning pictures from Blanche Mortemard's portfolio, I think we can actually learn something.
Don't get me wrong: these photos are, in technical terms, not great. A harbor at night blurs into a smear of gold streaks because of an unsteady hand. A shot of a seagull is photobombed by a human ear. The Statue of Liberty transforms into a ghostly, smeary mess. These aren't artful mistakes; they're the kind of errors most of us spent our first year with a camera trying to avoid.
