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The Conversation
The Conversation
Steven Vass, Business + Economy Editor, The Conversation (UK edition)

Shopping: the cost of living crisis is hitting people 'urgently and directly' – retail expert Q&A

On top of rampant inflation, strikes, business gloom and rising interest rates, bad news about our shopping habits was all but inevitable. The volume of goods being sold in the UK is now falling, according to the latest monthly data from the Office for National Statistics (ONS), with food purchases the number one culprit.

Consumer sentiment is at record lows for the second month running, according to the closely watched GfK consumer sentiment survey. People are now more downbeat than in the depths of COVID or even during the global financial crisis.

With the UK economy already apparently in the early stages of a recession, we asked retail specialist Professor Leigh Sparks from the University of Stirling for his perspective.

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