Shoppers say they no longer buy Kellogg's after discovering supermarket's own brand cereal

When it comes to cereal most people have a favourite.

Whether it's Corn Flakes, Weetabix, Bran Flakes or Shreddies, shoppers can be quite particular over what makes it to the breakfast table.

But we all know how much prices have been rising of late and cereal is no exception, so it's hardly surprising that people have been searching for cheaper alternatives.