Shoppers are loving a £6 product in Primark that they say works just as well as a much more expensive version from Kim Kardashian. The £6 bum-lifting shorts are reportedly a dupe of the SKIMS range put together by the star.
One TikTok user was taken aback by the Primark version. The poster, @janessaaax, put up a video of herself buying them in a Primark store.
She then went on to try them on at home. The video shows her body side-by-side with and without the shorts, reports the LiverpoolECHO.
The TikTok user said: “I was stood there indecisive for ages with the sizing because it’s either six-eight or 10-12, no in between”.
SKIMS, an American fashion company founded by Kim Kardashian, designs underwear, loungewear, and shapewear. SKIMS say they focus on body positivity and inclusivity across the brand and practises inclusive sizing. The company was valued more than $3.2 billion in January 2022.
Buying the SKIMS would set shoppers back £34, but the Primark dupe is priced at £6. This would save shoppers £28 if they opted for the dupe.
One TikToker commented, this has “solved all of my flat problems”. While another said: “So good for £6!!” The video currently has 130.1k views on TikTok.
A third user added: “They are so comfy”. Find your nearest Primark store here.
