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Ideal Home
Ideal Home
Kezia Reynolds

Shoppers are racing to their local B&M to grab the viral £6 fluted bowl - it’s a dead ringer for a £59 designer alternative

BM TikTok
The viral fluted bowl on a rattan side table. Next to it is a soft neutral vase with dried flowers and a ribbed candle holder.

Shoppers are going wild for the viral £6 B&M fluted bowl and with limited stock left in stores, you’ll have to move fast if you want to get your hands on one.

Over the past couple of weeks, all I’ve seen on TikTok and Instagram is creators going crazy for B&M’s trendy minimaluxe bowl. Although coined the ‘fluted bowl’ on social media, the piece is actually named the Scalloped Edge Tray (£6), this piece of home decor nails the quiet luxury trend we’ve been a fan of for a few years now.

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