Shoppers are opting for frozen meat and meals like pizza and chips as food price inflation continues to add hundreds of pounds to households' grocery shops. New figures from research firm Kantar showed frozen food sales were ticking up in British supermarkets.
Frozen poultry like chicken and game meats increased in the three months to mid-March, compared with the same period last year, as well as frozen prepared foods, which includes ready meals, pizzas, chips and pies. Meanwhile, total grocery sales declined over the same period.
It comes as supermarket inflation hit 17.5% in the month to March 19, reaching another record high, Kantar said last month. It means more than £800 could be added to yearly bills for the average household provided they do not change their spending habits.
