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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Shell’s ‘green’ ad campaign banned in UK for being ‘likely to mislead’

Shell United Kingdom ASA
A close-up of a Shell sign.
Shell said that the aim of the ads was to raise awareness of the range of lower emission energy products it offers and called the decision ‘shortsighted’. Photograph: Matthew Horwood/Getty Images

An ad campaign by Shell promoting its green initiatives has been banned for not telling consumers that most of its business is based on environmentally damaging fossil fuels such as petrol.

Shell, which has set goals to become a net zero carbon energy company by 2050 while also expanding its gas business by a fifth, ran a TV, poster and YouTube campaign pushing renewable electricity, wind and car charging point initiatives.

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