Shell has been told an advert that appeared on a huge electronic billboard next to the M32 can’t appear again anywhere in the country, after it was found to have misled people. It was one of three Shell adverts that have been banned in a ruling published today (June 7).
The Advertising Standards Agency (ASA) told the fossil fuel giant that it must ensure that any future adverts featuring environmental claims did not mislead by ‘exaggerating or omitting material information’ about how much of its business was involved in renewables or low carbon activities. Shell said it "strongly disagreed" with the ASA’s decision, claiming it could slow the UK’s move towards renewable energy.
The ruling, issued by the ASA - the watchdog for all adverts on TV, radio, the internet, print and billboards - came after environmental campaigners in Bristol complained to the authority about a number of ads that appeared around the city last year.
