Shoppers were surprised when they clicked on the product page for “Men’s New Spring/Summer Short Sleeve Blue Ditsy Floral White Shirt”, a breezy button-up, and found a smiling Luigi Mangione as the shirt’s model. Given that Mangione is currently incarcerated in Brooklyn as he awaits trial, it's likely that the image was either edited or generated by artificial intelligence (AI).
Once the listing was discovered and began circulating online, Shein scrambled to take it down from its platform. The company justified itself by claiming that the image was not created or selected internally, but had instead been uploaded by a third-party vendor as part of Shein’s massive daily product uploads.
