Colorado quarterback Shedeur Sanders has enjoyed a breakout season in Boulder as the Buffaloes have become a major topic of attention around the college football world this season.
But the timing of a post on his Instagram story generated some online scrutiny Friday night. While Colorado was enjoying a 29-point lead over visiting Stanford, a link promoting merchandise was posted to Sanders’s Instagram account.
It’s likely that the post was scheduled beforehand or posted by someone else, considering that Sanders was fairly busy at the time. But then, Colorado wound up losing in stunning fashion—46-43 in double overtime—further highlighting the timing of the post.