When her son, Hugo, failed to answer his phone on the morning of 12 July 2005, Isabel Miranda de Wallace did not waste a moment. Everyone knew that kidnappings were rife in Mexico City, and Wallace immediately enlisted her brother and nephew to help with the search. They walked the streets near Hugo’s last known location until they came across his SUV. A passerby told them they’d seen someone being forced out of his car and into a nearby apartment, Wallace later said. She also described speaking to a boy who had heard gunshots and seen an injured man being led out of the apartment around 4am. “Within 24 hours, we found his car, then the building where they took my son. We had the case practically solved,” Wallace later said. “But the police didn’t believe us.”
At that time, many kidnapping cases went unreported, as families feared that the police couldn’t be trusted. Those who did go to the police often struggled to get them to take their complaints seriously. But Wallace was different. She was a successful businesswoman, who had set up an advertising agency that owned and operated billboards across Mexico City. “She didn’t beg or say please,” said Federico Döring, a politician and an early ally of Wallace. “She would point her finger at public officials not doing their job – and this was unheard of,” Döring told me. “In Mexico, a lot of people are often afraid to speak up because you don’t know if a politician is in bed with the cartels. That intimidates them, but it didn’t intimidate her.”
