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Fortune
Fortune
Ellie Austin, Nina Ajemian

She used to be a dietician. Now her startup aims to make getting advice on healthy eating as routine as going to the dentist

woman unpacking fruit and vegetables onto kitchen counter (Credit: Getty Images)

Good morning! Cynthia Fisher will inherit her husband's stake in the company that brews Samuel Adams, Lara Trump removes herself from the running for Florida senator, and Fortune’s Ellie Austin covers a founder's efforts to democratize nutrition.

- Food matters. We all know that healthy eating leads to better health outcomes. So in her work as a dietician at Mount Sinai hospital in New York City, Vanessa Rissetto had a big question: Why wasn’t insurance paying to help people eat better and avoid expensive procedures and costly management of chronic conditions?

During her time at Mount Sinai and later, as the dietetic internship director at NYU, Rissetto became passionate about making nutrition care not only more financially accessible, but also more culturally inclusive. In 2020, she cofounded Culina Health, a virtual nutrition startup, with Tamar Samuels, a dietitian and former student of Rissetto’s. The pair had one goal: to deliver high-quality, culturally competent care to patients across the country, regardless of their income level. “We wanted to democratize access to the dietitian and we wanted to normalize using your health insurance to do it,” says Rissetto.

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