At first glance, there is little to suggest that the account is artificial. The profile presents Vrutika as a regular digital personality, with posts showing her in traditional outfits, sipping tea, visiting places like Diu and sharing aesthetic everyday snapshots. But behind the face and feed is not a human influencer. Instead, the account is part of a fast-growing wave of AI influencers now gaining traction across social media platforms.
What has especially caught people’s attention is the money involved. Reports say the account has more than 1 lakh followers and around 300 paid subscribers on Instagram. With subscribers paying about Rs 399 per month, the account is estimated to bring in roughly Rs 1,19,700 monthly from subscriptions alone. That figure does not even include possible earnings from brand deals, collaborations or affiliate promotions.
