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The Guardian - UK
The Guardian - UK
Entertainment
Shaad D'Souza

‘She is a snake – in the most positive way!’ How Taylor Swift became the world’s biggest pop star, again

Taylor Swift on stage in California.
Lend me your Eras … Taylor Swift on stage in California. Photograph: Michael Tran/AFP/Getty Images

Last month, Taylor Swift wrapped up the first leg of the Eras tour – a career-spanning, three-hours-plus stadium spectacular that’s proved to be the year’s single most significant pop culture phenomenon, Barbenheimer be damned.

Eras has generated an estimated $5bn boost to consumer spending in the US, forcing cities to ramp up underprepared public transport systems and world leaders to turn into reply guys: Justin Trudeau pleaded with her on Twitter to come to Canada. And fair enough: I saw the final US Eras show in August and found it to be one of the most euphoric concerts I’ve ever seen, a reminder of Swift’s singular generational talent.

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