Shaun White, the legendary three-time Olympic gold medalist, has announced the creation of The Snow League, a season-long halfpipe competition series set to offer over $1.5 million in prizes. The inaugural season is scheduled to kick off in March, extending beyond the 2026 Winter Olympics, with five events featuring snowboarding and plans to incorporate freeskiing midway through the season.
White envisions The Snow League as a prestigious platform akin to winning Wimbledon or the NBA Finals, aiming to provide a more consistent and lucrative calendar for athletes in the sport. Historically, halfpipe contests have been disparate events with varying broadcast schedules, making it challenging for fans to follow their favorite athletes such as Chloe Kim, Scotty James, and Ayumu Hirano.
