Get all your news in one place.
100's of premium titles.
One app.
Start reading
Cinemablend
Cinemablend
Entertainment
Mick Joest

‘Shat’s About To Get Real’ In New Star Trek Adjacent Super Bowl Ad With William Shatner

William Shatner on The Late Show With Stephen Colbert.

The internet is popping off with a bunch of 2026 Super Bowl ads, and between Kendall Jenner's Kardashian Curse and Budweiser's eagle, it's going to be hard for other companies to get attention during the big game. It's no surprise then that Kellogg's broke out the big guns, or should I say phasers, and got William Shatner for a big Raisin Bran spot.

Days after paparazzi caught him eating cereal in his car at a stoplight, Raisin Bran has revealed that "Shat is about to get real" in an ad prepped for Super Bowl LX. We only see the actor for a brief moment, which clearly channels Star Trek as he's sitting in a Captain's chair. Take a look:

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.