For decades, the “10 for $10” sale was a staple of the American grocery flyer. It was a powerful psychological tool that encouraged shoppers to fill their carts with volume. However, in late 2025, a shift is occurring. Major grocery chains are quietly pulling back on these aggressive multi-buy promotions, replacing them with digital coupons and single-item discounts. This change is driven by a combination of inflation-weary consumers and retailers looking to protect their margins.
