Formula 1's off-season is prime time for brand changes, and with the regulations overhaul also taking place this year, it looks like several teams have taken the opportunity to tweak their branding.
Here are the four teams that have made changes to their logos ahead of the 2026 season so far.
Haas: The Toyota partnership becomes official
New Year. New Name. Let’s go get it @TOYOTA_GR 👊#HaasF1 #F1 pic.twitter.com/yH2e13jc2I
— TGR Haas F1 Team (@HaasF1Team) January 1, 2026
Haas has added TGR, Toyota Gazoo Racing, to its logo, celebrating its new title partner for the 2026 season.
TGR now sits front and centre in the team's new logo, with both Haas and Toyota sharing the established colours of their brands: red, white and black.
Team principal Ayao Komatsu commented on the partnership after it was confirmed late last year.
“It’s naturally a privilege to deepen our relationship with TGR through this new title partnership agreement,” he said in a press release. “Our working relationship to-date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026."
Red Bull: A subtle difference
What's new, 2026? 😎 pic.twitter.com/LzCrauGsi2
— Oracle Red Bull Racing (@redbullracing) January 1, 2026
Red Bull is taking on a huge change for 2026 as it joins forces with Ford to produce its new Red Bull Powertrains power unit. With new team principal Laurent Mekies leading the team after Christian Horner was removed in 2025, a rebrand - albeit only slight - was made.
The "Red Bull" text in the logo now features a white outline. This is a design cue that was used on the likes of the historic Red Bull Racing RB6, prompting fans to question whether the livery may also undergo changes for the upcoming season.
Mercedes: A new look for 2026
Wake up. New logo just dropped 😮💨 pic.twitter.com/YZvmBLh3K7
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) January 1, 2026
Mercedes has also brought a subtle change for 2026, with the AMG and Mercedes branding sitting above a clearer reference to its title partner, PETRONAS, which also boasts a new font.
Williams: A heritage-driven refresh
Inspired by our past, confident about our future, and clear about our identity 👊
— Atlassian Williams F1 Team (@WilliamsF1) November 3, 2025
From January 2026, we will become Atlassian Williams F1 Team and unveil an all-new logo to go with it. Full details: https://t.co/62P78IV7gb pic.twitter.com/rKOX5UDDm8
The 'W' of the Williams team logo has been replaced by a 21st-century reimagining, using the original 'Forward W concept' from Sir Frank Williams, designed in 1977. The team has also changed its name, from Williams Racing to Williams F1 Team.
“I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success," team chief James Vowles said.
“As a team we are inspired by our past but excited about our future and committed to writing a new Championship-winning chapter in Williams’ history."
With pre-season testing starting on 11 February and car reveals starting even earlier this month, it won't be long until this new branding is seen on track.
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