Ace move. Serena Williams, a 23-time Grand Slam singles champion and four-time Olympic gold medalist, is doubling down on her next chapter of backing the kinds of founders often overlooked by traditional venture capital: women, people of color, and entrepreneurs solving critical challenges in underserved markets.
Last week, the tennis legend and investor was named the first-ever entrepreneur-in-residence at Reckitt, the British consumer health giant behind brands like Lysol, Durex, and Enfamil. In this new role, Williams will help mentor and scale startups focused on hygiene, maternal care, and health equity—sectors that remain chronically underfunded despite rising demand. Women-led startups receive less than 3% of global venture funding despite research showing they consistently outperform male-led companies.
