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WEKU
Scott Neuman

Serena Williams' new focus could help diversify the venture capital game

Serena Williams, professional tennis player and businesswoman, speaks during the Bitcoin 2022 Conference at the Miami Beach Convention Center in April in Florida. (Marco Bello/Getty Images)

When megastar Serena Williams recently said that she plans to retire from tennis after the upcoming U.S. Open, she added an intriguing tidbit about her future: She will turn her focus to a venture capital firm she quietly formed eight years ago.

The announcement last week by Williams, who has won 23 Grand Slam singles titles in a career that has spanned more than a quarter century, reignited talk of just how few women and minorities inhabit the elite world of high-stakes venture capital, where often risky investments are made in startup companies in hopes that the investors will reap a significant return.

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