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Evening Standard

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Simon Hunt

Serena Williams backs British sports tech entrepreneur behind sports startup OpenSponshorship

Serena Williams Serena Ventures

Serena Williams
(Picture: Getty Images)

Tennis star Serena Williams has made a seven-figure investment in a British entrepreneur’s sports tech business.

The former world number one made the investment in athlete sponsorship company OpenSponsorship through her investment firm, Serena Ventures.

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