Sephora introduces major change to present a ‘calmer shopping environment’

Sephora will reduce music volume, dim lighting and soften in-store screens during set time blocks, though it did not share specific hours - (AFP/Getty)

Sephora is rolling out a new global initiative called “Quiet Hours” — designed to create a calmer and more accessible in-store shopping experience.

The beauty retailer will begin lowering music volume, dimming lights and reducing the intensity of in-store screen displays during designated time blocks, though the company did not specify exact hours in its announcement last week.