Semrush (NYSE:SEMR), a management and content marketing SaaS platform, has already made two pronounced acquisitions this year including the monumental Backlinko acquisition. In 2020, it acquired Prowly, a PR and media relations company.
Martech is a rapidly growing industry which is why there’s been a proliferation of identical tools in the market. According to Scott Brinker's martech infographic, there were 3,874 martech solutions in 2016. Whether Semrush is hugely investing in expanding its portfolio to quash competition, to remain the powerhouse or to stretch its returns remains unknown— but its impact on the martech space is certainly impressionable.
