Since it was founded in 1908, Selfridges has showcased the very best of British retail.
The brainchild of Harry Gordon Selfridge, Selfridges was designed to position the consumerist act as a delight - and nothing sparks more joy than a Selfridges sale.
The shopping emporium is the go-to destination for designer pieces, luxury pop-ups and state-of-the-art homeware. So naturally, the sales are a hotly-anticipated affair.
Each year, fashion and beauty aficionados brace themselves for Boxing Day, one of those keenly-awaited days in the calendar where Selfridges slashes its price tags. Off they flock in their hundreds, lurching virtually towards the discounted Gucci bags, Dior lipsticks and Prada purses via their laptop keyboards.
The main perk of shopping online is that there are no bells and whistles or huge crowds to elbow through to hinder your mission. Contrary to Alan Rickman’s disastrous Selfridges shopping spree in Love Actually, the cultural landmark couldn’t be easier to navigate. Simply log on and start browsing for your dream designer buys.
These could include covetable picks from high-end fashion houses to emerging brands. A quick glance at the Selfridges sale section and you'll uncover glorious Maje knits, sumptuous Sandro leather, It-girl approved Attico pumps and so much more. Your 2024 wardrobe is already looking better than ever.
So, get the kettle on, curl up and have your wallet at the ready as these Selfridges sales are ones you certainly don’t want to miss.
Shop now
Saint Laurent Brand-plaque leather wallet
Was £430, now £290
Buy now £290.00, Selfridges
Viktor & Rolf Good Fortune refillable eau de parfum
Was: £59
Buy now £8.00, Selfridges
Attico Devon square-toe satin heeled mules
Was £610, now £305
Buy now £245.00, Selfridges
Whistles Striped stretch-knit sweater vest
Was £89, now £55
Buy now £55.00, Selfridges
Sandro Helen Ankle Boots
Was £429, now £257.40
Buy now £257.40, Selfridges
Whistles Block-striped relaxed-fit wool jumper
Was £109, now £75
Buy now £75.00, Selfridges
Sandro Wide-collar ribbed-trim wool jumper
Was £247.20, now £216.30
Buy now £216.30, Selfridges
Maje Clover sequin-embellished stretch-knit cardigan
Was £329, now £230.30
Buy now £230.30, Selfridges
Marine Serre Regenerated moon-print leather and stretch-woven heeled boots
Was £690
Buy now £339.00, Selfridges
AllSaints Venus shearling-lined metallic-leather mules
Was £199
Buy now £95.20, Selfridges
Kylie Baby Cleanse + Care On-The-Go set
Was: £32
Buy now £19.20, Selfridges
Jimmy Choo Avenue Quad quilted leather cross-body bag
Was: £1595
Buy now £797.50, Selfridges
