The 20 years milestone of Absolute You calls for a rebranding that expresses its 360-degree exercise solution.
The renaming as Absolute Boutique Fitness Studio reinforces how it builds a community of gym-goers at nine locations in Thailand and four in Singapore.
The 20th anniversary celebration was held recently at its studio in RSU Tower in Sukhumvit 31.
The event unveiled new brand ambassador Chermarn Boonyasak, who stars in the campaign "Real is _" carrying three messages: Real is Beautiful, Real is Powerful, Real is You.
The campaign aims to draw out people's potential through exercise in building physical, mental and spiritual health.
As the Perfect Absolute Women, Chermarn transformed herself through a fitness journey that involved private Pilates, personal training and rhythm cycling.
The personalised Pilates class sculpts the body, targets muscles, fixes body condition using various exercise equipment. Pilates Reformer is also offered as a group class exercise designed for a dynamic, fun, functional and effective workout.
The total body exercise focuses on building flexibility, strength, endurance, and coordination. Pilates increases circulation and helps to sculpt the body and strengthen one's core.
Rhythm cycling follows an enthralling sequence for an intense fitness workout, combining the power of breath and the interactive connection with other riders.
Yoga classes range from hot yoga, vinyasa/hatha yoga to all functional styles that far more than being an exercise connect the the movement of your body with the mind and breath.
Absolute Boutique Fitness Studio has made it easier for members to transform themselves by redefining yoga and mat Pilates classes into the 4Ss: stretch, strength, sculpt and sweat.
The yoga sessions in stretch include those for de-stressing, office syndrome and anti-ageing.
Vinyasa yoga falls into the strength class, which fortifies the whole body particularly the core.
Sculpt classes, such as mat Pilates, build muscles and firm the body, while sweat includes hot mat Pilates, hot yoga and detox yoga.
For more information about Absolute Boutique Fitness Studio, call 02-252-4400.
