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PC Gamer
PC Gamer
Jess Kinghorn

Seeing how much I hate its ads, YouTube tries to sell me yet another subscription tier with Premium Lite rolling out in the US

United States Spotify
A man holding a smartphone with a Youtube logo and small YouTube logos displayed on a screen are seen in L'Aquila, Italy, on October 9th, 2024. (Photo by Lorenzo Di Cola/NurPhoto via Getty Images).

It can be hard to keep count of all of the online subscription fees I'm paying these days; a few quid here or there for films, music, and my terrible, no good Final Fantasy XIV: Online habit that I just won't quit. For the low, low price of a couple of bob a month, I get to live the dream of being a magical cat girl adventuring across Eorzea and beyond—which continues to make it worth my while. Unfortunately, YouTube now wants to add to the tidal wave of subscriptions by offering a cheaper Premium tier with fewer features.

For a long time I've resisted taking the plunge into yet another subscription with YouTube Premium for $13.99 a month, enduring 30-second ads (or even longer) when I lazily open the app on one of my consoles. Well, now there's a lower price point to tempt me, with a pilot YouTube Premium Lite tier rolling out across the US for $7.99 a month.

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