Jeep is embracing the numerous changes happening across the auto industry today. The automaker will unveil four new electric vehicles for North America by 2025 while not forgetting its core customer base in this emerging era. Technological advancements could significantly improve the rugged, go-anywhere capability of the brand's vehicles, with Jeep teasing its automated off-road driving feature in a new first-look video.
Jeep outfitted two electrified Grand Cherokee 4xe SUVs with the new technology, which is being exclusively developed for the off-road brand. The frustratingly short video captured the two SUVs navigating various trails in Moab, Utah, including soft sand and slippery rock faces. However, it didn't look too treacherous. One brief shot showed the driverless cabin, with the Jeep jostling around as it drove up the trail, the steering wheel spinning as the computer plotted a safe course.