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The Guardian - AU
The Guardian - AU
Lifestyle
Lucianne Tonti

Scratchy tags? Why some fashion brands are getting rid of garment care labels

Person holding a clothing label attached to a shirt or garment in their hand
Although care labels have been sewn into clothes for decades, some are questioning if they could take on a more efficient form. Photograph: artursfoto/Getty Images

When I went to wear a new bra and underwear set recently, I noticed both had garment care labels that were easy to remove. They instructed me to stretch the tag gently and pull the end of a loose thread. After a moment considering how annoying labels on underwear can be, I followed the instructions and the labels came loose.

Examining the information they contained, it dawned on me how quaint it is to print information about a garment on a piece of fabric and sew it on the inside like a little keepsake. Although these labels have been sewn into clothes for decades, some in the industry are questioning if they could take on a more efficient form.

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