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InsideEVs
InsideEVs
Business

Scout Motors Is 'Highly Confident' It'll Win Battle With Dealers

Scout Scout Motors Tesla Inc. Rivian Lucid Volkswagen InsideEVs
  • Dealer groups say they want to stop Scout Motors from selling its EVs and EREVs directly to consumers.
  • Scout executives are confident that they'll prevail in the end, though.
  • Direct-to-consumer sales are a key selling point for the brand, allowing it to offer price transparency and a seamless sales experience.

Dealers are already organizing against Scout Motors. The reborn off-road brand plans to sell its electrified trucks directly to consumers when they launch in 2027, with transparent pricing, digital orders and company-owned stores. The model has been extraordinarily successful for Tesla, and is winning fans for brands like Rivian and Lucid. Despite that, though, Scout's plans may still be challenged in court. Don't worry, though. Scout executives are confident they'll win.

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