The appeal of owning a boat often begins with a vision of open water, distant shores, and time spent with family. Turning that vision into reality, however, can involve complicated logistics, expensive mechanical decisions, and unforeseen costs. At Racine Riverside Marine in Wisconsin, President Scott Monroe has spent decades helping boaters navigate the practical realities behind their ambitions, drawing on experience that spans marina operations, yacht sales, and international transportation.
Based in Racine on the shores of Lake Michigan, Racine Riverside Marine has grown through 27 years of family involvement in the regional boating industry. Monroe traces the business to his family's longstanding connection to the waterfront and the opportunities that led them to acquire marina properties. Today, the company remains under family ownership, an increasingly distinctive position in a market where, according to Monroe, waterfront assets have shifted into corporate and institutional hands.
