It’s called “dark tourism,” and thanks to a new marketing campaign, a state known for horses and bourbon may be gathering a new reputation for ghosts and goblins.
Dylan Marson is the communications manager for Georgetown/Scott County Tourism, one of 12 tourism offices around the state that split $220,000 in federal ARPA funds for the campaign. He says they’re promoting Dead Man’s Hollow – a stretch of U.S. 25 in the northern part of the county.
