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Daily Record
Daily Record
National
Sean Murphy

Scotland named the second most watched road trip destination on TikTok

TikTok road trip Scotland Auto Trader NC500

The interest in visiting Scotland continues to grow, with even the TikTok generation getting involved. New research by the UK's largest automotive marketplace Auto Trader has revealed the top trending destinations and routes for a road trip on TikTok with Scotland named second only behind the USA.

With 11.2 billion views of ‘#roadtrip’ videos alone on the platform, the app is a massively popular source of inspiration for drivers looking for ideas for their next motoring adventure. The study analysed the viewing numbers of hundreds of road trip-related hashtags on the app, in order to rank the most watched locations and routes for a driving holiday around the globe.

With a massive 11 million views, Scotland took second place in the global rankings. The Scottish road trip TikTok videos showcase the country’s most famous road trip route, the NC500, alongside recommendations for must-do Scottish activities, like wild swimming and hiking in the spectacular mountains.

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