Scooter Braun is not the nice guy he desperately wants to be seen as. A new Insider exposé details the two sides to the famed music manager and business mogul: one in which he’s been lauded as a miracle worker for artists, and another in which he has perpetually burned bridges as a ruthless manipulator.
"That's the open secret about Scooter in the industry. He personifies hypocrisy at the highest level,” said one source in the story, which is chock-full of unnamed sources who asked to remain anonymous. They apparently fear retaliation from Braun, who represents superstar clients such as Justin Bieber and Ariana Grande. The story tracks multiple behind-the-scenes scenarios that paint Braun as a questionable operator, including an opening anecdote centered around a 2018 meeting with one of his former clients, Kanye West, while the unsure rapper briefly signed away part of his fashion business Yeezy to a manufacturer in China.
