Racegoers looking to pull at Cheltenham Festival this week can thank the “pleasure drug” Dopamine for increasing their chances of doing so, according to leading psychotherapist Helen Villiers (MA).
New research has revealed horse racing fans are the friskiest fans in sport – far friskier than in football, rugby, and tennis.
Helen Villiers, psychotherapist and couple’s therapist, say’s the primary reason racegoers are most likely to engage in this type of behaviour at the races is because of “the amount of dopamine flying around”.
